'Empire's' Black (Ratings) Power: How Fox's Targeted Marketing Paid Off

This Is How Fox's Targeted Marketing Paid Off For 'Empire'
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People are seeing that shows with people of color can make money," Taraji P. Henson told reporters days after Empire's second episode solidified its status as the highest-rated new series of the 2014-15 TV season. "When things make money, people are interested."

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