Study: Boomer Buyers Still Key To Auto Industry Success

Why The Auto Industry Still Needs Post 50s
|
Open Image Modal
car dealer giving keys to a...

DETROIT -- Middle-age car buyers are more important to the auto industry than ever, according to a new study by the University of Michigan Transportation Research Institute.

Our 2024 Coverage Needs You

As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.

Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.

to keep our news free for all.

Support HuffPost