WomenWomenhallmarkMother's Day

Hallmark's New Mother's Day Ads Remind Us To 'Go Beyond Love'

Heartwarming Mother's Day Ads Let Moms Know The Impact They've Had On Their Kids
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By 

Senior Reporter, HuffPost

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Grab the tissues, this one's a doozy.

In a new series of Mother's Day ads, Hallmark asked people to describe the love and gratitude they have for their mothers. Little did the participants know, their moms were listening in to their conversations the entire time. Each video captures a mom's reaction to her children's touching words.

Created for the brand's "Put Your Heart to Paper" campaign, the series includes eight videos where the interviewer asks people to describe how much they love their moms without using the phrases "I love you" and "thank you."

“I feel like with her actions every day she teaches me what it means to love someone,” one daughter says about her mother in the video above. The other daughter describes her mother as her soulmate: “People always talk about ‘Oh there’s soulmates in the world’ and I don’t know if I believe in all that stuff but if there were soulmates I know she’s my soulmate. I’ve never yet met somebody that I connect with and love and care about and think about more than my mom."

In another video, Hallmark sat down with Alana and her mom Lisa, who raised Alana as a single mother. When asked to describe her mom without using the word "love," Alana said, “If I didn’t have my mom, I think I would be lost. I think she’s a bit of my guiding light, especially right now becoming a new mom. You mean everything to me.”

Lisa was touched by the her daughter's words, saying, “I think that most moms -- rarely do we know the impact we’ve made on our children."

Watch the rest of the videos from the campaign here.

H/T AdWeek

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Before You Go

What These Powerful Women Would Have Told Their 22-Year-Old Selves
What These Powerful Women Would Have Told Their 22-Year-Old Selves(01 of06)
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Whether you're a new graduate eager to take the job world by storm or a seasoned adult embarking on a career change, navigating a successful path can be a daunting task. Just take it from some of the most powerful and influential women in the workforce.In LinkedIn's "If I Were 22" series, some of business' biggest heavy-hitters shared the wisdom they've gained from years of hard work, success and a few mistakes. How did nearly 90 percent of influencers polled end up "doing something they never imagined?" Some of our favorite advice from women, listed below, may have had something to do with it. (credit:Tumblr)
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"Stick with it. Don’t give up. Defend your ideas, but be flexible. Success seldom comes in exactly the form you imagine it will."
Elizabeth Warren, U.S. Senator, on expecting the unexpected:(04 of06)
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Helene Gayle, President and CEO of CARE, on following your passion:(05 of06)
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"Great breakthroughs don’t happen when you’re half-hearted. They require people who are emotionally and intellectually invested in what they’re doing. Find your passion and hang on to it. Never forget what motivated you to get to where you are today."
Sallie Krawcheck, former head of Merrill Lynch and Smith Barney and owner of the professional woman’s network 85 Broads, on first job woes:(06 of06)
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