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100 Percent Of Patagonia’s Black Friday Sales Will Go Toward Saving The Environment

"Environmental values are something we all embrace,” the company said.
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By 

Senior Reporter, HuffPost

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Black Friday is going green.

On Monday, the high-end outdoor apparel and gear retailer Patagonia announced it will donate 100 percent of its Black Friday sales to grassroots environmental groups that protect local communities’ air, water and soil. The groups that will receive the money are small and typically underfunded, according the company’s press release.

Patagonia is expected to make over $2 million on Black Friday, CNN Money reported.

The California-based brand’s latest commitment to the planet was inspired by the U.S. presidential election.

“We definitely came up with the idea after the election,” Lisa Pike Sheehy, vice president of environmental activism at Patagonia, told CNN Money. “This is a difficult and divisive time for our country. I believe the environment is something we can all come together on. ... Environmental values are something we all embrace.”

However, President-elect Donald Trump announced on Monday that he plans to lift regulations on the fossil fuel sector and has tapped a noted climate-change denier to lead the transition at the Environmental Protection Agency. These decisions not only contradict the goal Secretary of State John Kerry announced last week to slash the United States’ greenhouse gas emissions by 80 percent, but also discount the economic potential of renewable energy.

“Trump in his energy agenda is very much looking towards the past, towards old ways, and we’ve really moved past that,” Susan Casey-Lefkowitz, chief program officer at the Natural Resources Defense Council, told The Huffington Post. “We’ve entered an era of progress fighting climate change. The fact that Trump is trying to turn back the clock with coal and shale gas just doesn’t make sense.”

Patagonia’s announcement on Monday is not out of character for the company, which has built its brand on valuing the environment. The company donates 1 percent of its daily global sales to green causes. In 2011, it urged its customers to buy fewer jackets to combat the fashion industry’s wasteful culture, and in March, it helped create a $35 million fund to help pay for rooftop solar installations.

The company is not without its faults. Patagonia is publicly committed to fair labor practices, but The Atlantic reported that it had issues with human trafficking, forced labor and exploitation in its supply chain. The company created a plan to rectify the issue.

Before You Go

Donald Trump's Environment Guy Doesn't Believe In Climate Change
He does not believe in climate change.(01 of11)
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“There has been a little bit of warming ... but it’s been very modest and well within the range for natural variability, and whether it’s caused by human beings or not, it’s nothing to worry about,” Ebell told Vanity Fair in 2007.

More than 97 percent of scientists agree that the world's climate is warming and it’s caused by human activities. Yet Ebell believes this consensus of climate experts is “phony” and “not based on science.”

In 2015, Ebell called Pope Francis’ encyclical on climate change “scientifically ill informed, economically illiterate, intellectually incoherent and morally obtuse.”

“It is also theologically suspect, and large parts of it are leftist drivel,” he added. (credit:Getty Images)
Even if climate change is real, he believes there’ll be 'benefits.'(02 of11)
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In a 2006 opinion piece, titled “Love Global Warming,” Ebell waxed lyrical about the potential “benefits” of climate change.

“Yes, rising sea levels, if they happen, would be bad for a lot of people. But a warming trend would be good for other people,” he wrote.

There would be “fewer and less severe big winter storms,” he claimed. And “life in many places would become more pleasant. Instead of 20 below zero in January in Saskatoon, it might be only 10 below. And I don’t think too many people would complain if winters in Minneapolis became more like winters in Kansas City.”

Ebell’s op-ed was full of fallacies.

For one, according to the EPA (which, again, is the agency that Ebell has been tapped to lead the transition of), climate change will increase the frequency and intensity of extreme weather events, including winter storms. (credit:Carlos Barria/Reuters)
No surprise, he's not a scientist.(03 of11)
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A self-described “policy wonk,” Ebell has no scientific experience. He graduated from Colorado College with a Bachelor of Arts degree in philosophy and later studied political theory in the London School of Economics. (credit:YouTube)
He wants to throw out the Clean Power Plan.(04 of11)
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When President Barack Obama unveiled the Clean Power Plan in August last year, it was hailed as the strongest action ever taken by a U.S. commander in chief to combat climate change. The plan, which gives the EPA the authority to regulate carbon pollution from power plants, aims to slash greenhouse gas emissions from power plants by 32 percent by 2030.

Ebell has called the plan “illegal.” He said last year that he hoped the next president would “undo the EPA power plant regs and some of the other regs that are very harmful to our economy.”

Ebell, as the head of the EPA transition, is now “in a position to begin to do just that," The New York Times notes. (credit:Associated Press)
The fossil fuel industry helps finance his advocacy group.(05 of11)
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Ebell directs environmental and energy policy at the Competitive Enterprise Institute, a libertarian advocacy group that “questions global warming alarmism and opposes energy-rationing policies, including the Kyoto Protocol, cap-and-trade legislation, and EPA regulation of greenhouse gas emissions,” according to its website.

The CEI has a long track record of taking money from the fossil fuel industry. It received $2 million from ExxonMobil from 1998 to 2005, according to Vanity Fair.

The Washington Post reported in 2013 that Marathon Petroleum, Koch Industries, American Coalition for Clean Coal Electricity, and American Fuel and Petrochemical Manufacturers were among the donors for CEI’s annual dinner.

Murray Energy Corporation, America’s largest underground coal mining company (and a critic and litigant of the EPA), was the biggest energy donor of the night.

When asked about this on C-Span in 2015, Ebell — who had at first insisted that he doesn’t “represent” companies — admitted that he wasn’t getting as much money from energy firms as he’d like.

“I’d like to see a lot more funding from all of those companies, but unfortunately many of the coal companies are now going bankrupt,” he said. “I would like to have more funding so that I can combat the nonsense put out by the environmental movement.” (credit:Lee Celano/Reuters)
He helped kill cap-and-trade.(06 of11)
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Ebell previously “helped propel a shift in the political debate around climate change, contributing to the collapse of cap-and-trade legislation in Congress in 2009,” according to Frontline.

The bill, which Ebell called a “disaster,” would have seen limits set on the total amount of greenhouse gases emitted nationally. (credit:Associated Press)
He chairs a group focused on 'dispelling the myths of global warming.'(07 of11)
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The Cooler Heads Coalition, an ad-hoc group that Ebell leads, says its mission is “dispelling the myths of global warming by exposing flawed economic, scientific, and risk analysis.” (credit:Jorge Adorno/Reuters)
He opposes the Paris Agreement on climate change.(08 of11)
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The Paris Agreement, which came into force on Nov. 4, is the most significant climate accord ever signed.

Ebell has been a vocal critic of the deal, calling Obama’s joining of the treaty “unconstitutional.” (credit:How Hwee Young/Getty Images)
He’s worked to reduce protections for endangered species.(09 of11)
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Earlier in his career, Ebell worked for then-Rep. John Shadegg (R-Ariz.) in an effort to rework the Endangered Species Act so it would involve “as little regulation as possible” and be “more respectful of property rights.” (credit:Tom Brakefield/Fuse)
He’s lobbied for the tobacco industry.(10 of11)
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Jeremy Symons, senior advisor of the Environmental Defense Fund, says Ebell was involved in a "broad campaign" in the 1990s to help tobacco company Philip Morris make "regulating the tobacco industry ‘politically unpalatable.'"

Philip Morris also funded Ebell's group CEI in the 1990s. At the time, CEI was pushing the idea of “safer cigarettes.” (credit:Associated Press)
He’s proud to be loathed(11 of11)
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In a biography Ebell himself submitted when he testified before Congress, he boasted that he'd been listed by Greenpeace as a "climate criminal" and global warming "misleader" by Rolling Stone magazine.

"The Clean Air Trust in March 2001 named Mr. Ebell its 'Villain of the Month' for his role in convincing the Bush Administration not to regulate carbon dioxide emissions," the bio continued. (credit:Sean Gallup/Getty Images)
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