Bikers from the U.S. to Sweden to Japan spend the entire winter cooped up in tool sheds and garages working on their homebuilt skoots getting them ready to ride when the weather gets warmer.
In the eager pool of morning light there rises The Rock. It is perhaps the most iconic symbol of the implacable indifferences of inhospitable landscapes, its dimensions timeless, unsummarized. And I want to climb it.
From the hairless pates of medieval monks to long-haired hippies to Hip-Hop cornrows, hair has always been as much on our minds as on our heads.
Today, consumers want brands that fulfill deeper emotional needs. Brands that are willing to be transparent and humble. Brands with sincere commitments to the environment, social equity and responsible governance. This is a far cry from consumer needs just a decade ago.