Poll: Most People Don’t Realize Their Homes Spew Carbon, But They Love The Fixes

As climate change increasingly becomes a literal kitchen table issue, a new survey suggests that programs to electrify homes would be popular.
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About 65% of Americans polled said they’d prefer the government to offer cost-cutting kickbacks for electric appliances rather than gas ones.
Cavan Images via Getty Images

Few U.S. voters realize the gas and oil used to power their homes and appliances spew huge amounts of carbon into the atmosphere. 

But vast majorities of voters across party lines want the federal government to help them buy and install electric stoves, heaters and other appliances that would reduce their dependence on fossil fuels and eliminate emissions. 

That’s according to a new survey of 1,264 likely voters from the polling group Data for Progress and the advocacy nonprofit Rewiring America. 

The findings, from a national poll taken between July 7-9, could buoy support for the new legislation Sen. Martin Heinrich (D-N.M.) is set to introduce Thursday that would add rebates for new energy-efficient or zero-carbon appliances and heating systems into the federal spending legislation lawmakers are currently negotiating. 

Just 15% of those surveyed estimated that household energy usage produced “a lot” of emissions, with most estimating that decisions made around the proverbial dinner table ― about what car to drive, what stove to buy, and what kind of furnace to heat the water in the shower ― affect, at most, only 20% of the country’s climate-changing pollution. 

In reality, that number is closer to 37%, according to data from Rewiring America, a nonprofit founded by a MacArthur “genius” who conducted the first total accounting of all U.S. energy use and emissions. To keep global warming from reaching catastrophic levels, countries, especially rich ones like the U.S., need to rapidly eliminate fossil fuel use ― and that means electrifying virtually every home and automobile. 

Considering that most people replace equipment in their homes only when it breaks down, roughly every 15 years or so, that mass electrification will likely depend on policies to make efficient, carbon-free appliances the obvious choice over fossil-fueled ones. 

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A sign warns of extreme heat in Death Valley, California, where temperatures hit a record 130 degrees Fahrenheit last week.
Bridget Bennett via Reuters

“We will not solve the climate crisis unless we electrify all the households in the U.S.,” said Ari Matusiak, the chief executive of Rewiring America. 

“The water heater in your basement is going to conk out at some point. When it does, let’s make sure you get the efficient, electric one, because when you do that, you’ve locked in the zero-emissions pathway strategy in your house for the next 15 years,” he added. “Conversely, if you buy the fossil fuel replacement, you lock in that replacement for 15 years.” 

The survey suggested American voters, despite the knowledge gap about household pollution, support policies that make the zero-emissions pathway preferable. 

Just 24% of voters supported rebates for gas appliances, compared to 65% who said they’d prefer the government to offer cost-cutting kickbacks for electric versions, including 72% of Democrats, 65% of independents and 56% of Republicans. 

Asked whether they’d support “a new bill to make it easier and more affordable to purchase electric appliances” through “rebates for the purchase and installation of zero-emission and energy-efficient appliances, 71% of voters said they’d back the legislation. Posed that way, the proposition was even more popular, with 83% support from Democrats, 68% from independents, and 60% from Republicans. 

When asked if they’d participate in the program, either as homeowners or renters requesting landlords take part, 64% of voters said yes, including 76% of Democrats, 59% of independents, and 54% of Republicans. 

“It will not be an ideological decision, where there are red-state furnaces and blue-state furnaces.”

- Ari Matusiak, CEO of Rewiring America

Another 51% of voters “strongly agreed” that the federal government should count homes, “including rental units, as part of our nation’s infrastructure when making decisions about new federal investments in infrastructure.” The issue appeared more polarized along partisan lines, with 68% of Democrats in support compared to 41% of independents and 39% of Republicans, though nearly one-fifth of voters in each category responded to that question by stating they “don’t know.” 

“If we do this right, and we make the right investments to catalyze this market transformation, it will be the thing people decide to do as a matter of course,” Matusiak said. “It will not be an ideological decision, where there are red-state furnaces and blue-state furnaces.” 

The fight over emissions from buildings has grown increasingly partisan as industry groups reluctant to cut pollution tighten their grip on the building code rule-making process at the state level. 

A growing number of cities where Democrats hold power, including San Francisco and Seattle, have banned new buildings from hooking up to gas lines, forcing developers to electrify the structures. But more than a dozen states Republicans control have considered or passed laws to ban such bans.

Meanwhile, the private consortium that sets model building codes adopted in all 50 states recently gave gas utilities more power over the next round of energy-efficiency rules, set to come into effect in 2024. Real estate developers’ opposition to electrifying new homes tends to be rooted in concerns over the cost of non-gas appliances. 

“That is now money that can be pumped back into the economy in the form of discretionary spending,” Matusiak said, referring to the potential benefits of the Heinrich legislation. “And we’re talking about economic activity that is necessarily local. You can’t automate or offshore the insulation or furnace installation.” 

Before You Go

Climate Change: Ten Beautiful Places Under Threat
Alaska(01 of09)
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The impacts of climate warming in Alaska are already occurring, experts have warned. Over the past 50 years, temperatures across Alaska increased by an average of 3.4°F. Winter warming was even greater, rising by an average of 6.3°F jeopardizing its famous glaciers and frozen tundra.
Venice(02 of09)
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The most fragile of Italian cities has been sinking for centuries. Long famous for being the city that is partially under water, sea level rise associated with global warming would have an enormous impact on Venice and the surrounding region. The Italian government has begun constructing steel gates at the entrances to the Venetian lagoon, designed to block tidal surges from flooding the city. However, these barriers may not be enough to cope with global warming.
Antarctica (03 of09)
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The West Antarctic Peninsula is one of the fastest warming areas on Earth, with only some areas of the Arctic Circle experiencing faster rising temperatures. Over the past 50 years, temperatures in parts of the continent have jumped between 5 and 6 degrees F — a rate five times faster than the global average. A 2008 report commissioned by WWF warned that if global temperatures rise 3.6 degrees Fahrenheit (2 degrees Celsius) above pre-industrial averages, sea ice in the Southern Ocean could shrink by 10 to 15 percent.
The Great Barrier Reef(04 of09)
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The rapid decline of the world's coral reefs appears to be accelerating, threatening to destroy huge swathes of marine life unless dramatic action is swiftly taken, leading ocean scientists have warned. About half of the world's coral reefs have already been destroyed over the past 30 years, as climate change warms the sea and rising carbon emissions make it more acidic.
The Himalayas(05 of09)
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The world's highest mountain range contains the planet's largest non-polar ice mass, with over 46,000 glaciers. The mammoth glaciers cross eight countries and are the source of drinking water, irrigation and hydroelectric power for roughly 1.5 billion people. And just like in Antarctica, the ice is melting.
The Maldives(06 of09)
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An expected 2°C rise in the world’s average temperatures in the next decades will impact island economies such as the Maldives with extreme weather patterns and rising sea levels.
The Alps(07 of09)
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Over the last century, global warming has caused all Alpine glaciers to recede. Scientists predict that most of the glaciers in the Alps could be gone by 2050. Global warming will also bring about changes in rain and snowfall patterns and an increase in the frequency of extreme meteorological events, such as floods and avalanches, experts have warned.
The Arctic(08 of09)
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The Arctic is ground zero for climate change, warming at a rate of almost twice the global average. The sea ice that is a critical component of Arctic marine ecosystems is projected to disappear in the summer within a generation.
Micronesia and Polynesia(09 of09)
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Called the "epicenter of the current global extinction," by Conservation International, this smattering of more than 4,000 South Pacific islands is at risk from both local human activity and global climate change.