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Bruised Little Girls Curse In New FCKH8 Ad For Domestic Violence Awareness Tank Top

Bruised Little Girls Curse To 'Break The Silence About Domestic Violence'
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By 

Deputy Editor, HuffPost Women

The "potty-mouth princesses" are back, this time with bruises.

For-profit t-shirt company FCKH8 has released a new shock-value video of little girls cursing to raise awareness about domestic violence -- and sell a t-shirt.

This video is promoting a new FCKH8 tank that reads "Break the Silence on Domestic Violence." According to FCKH8, 100 percent of the profit from these tanks (estimated at $9 per $15 tank) will go "directly to charities working to stop domestic violence in communities across the nation."

As Isha Aran at Jezebel pointed out, the ad is incredibly unsettling -- but so obviously intended to shock.

"The ad acknowledges how graphic it is, only to unload the discomfort it generates on the viewer -- it creates a zero-sum game of guilt where there isn't one," Aran wrote. "Yes, I have a problem with the fake fucked-up face, but that doesn't mean I don't have a problem with domestic violence, and it seems dangerous to conflate the two."

The sight of little girls swearing is almost as jarring as their bruised faces and fat lips. Whether or not the video inspires you to purchase the shirt it's selling, raising awareness about domestic violence can only be a good thing.

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Before You Go

Surviving In Numbers: Stories Of Sexual Assault Survivors
(01 of08)
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Read the story behind these photos: 'Surviving In Numbers' Shows Traumatic Aftermath Of Sexual Assault
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(02 of08)
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Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(03 of08)
Open Image Modal
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(04 of08)
Open Image Modal
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(05 of08)
Open Image Modal
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(06 of08)
Open Image Modal
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(07 of08)
Open Image Modal
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
(08 of08)
Open Image Modal
Ali Safran's "Surviving In Numbers" project allows sexual assault survivors to speak out anonymously on posters, sharing how people responded to their abuse: "if they're supported and believed, it starts them down a supportive path to healing; if they're admonished or blamed, it has terrible effects." (credit:Courtesy of Ali Safran)
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