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Party like a rockstar? Try lobby like a rockstar.
Rockstar, Inc., maker of the eponymous beverage, has hired a well-connected team of Podesta Group lobbyists -- nine in all -- to press federal lawmakers on "legislation and oversight regarding energy drinks," a new filing with the U.S. Senate indicates.
This is the first foray into federal lobbying for the Las Vegas-based company, which offers a caffeine- and additive-filled product line with brands such as "Rockstar Juiced" and "Rockstar Punched."
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