Amazon and Wal-Mart hardly seem reckless, though. So why did they go to war? The answer is that they didn't, really. Sure, Wal-Mart is making a statement that it's a player in the online world, but the real goal of this conflict isn't to lure readers away from Amazon, and it isn't to get people to buy one of those ten books.
Our 2024 Coverage Needs You
Support HuffPost
Already contributed? Log in to hide these messages.