U.S. NewsU.S. News

"The Apprentice" Losing Its Magic... Lost 41% Of Viewers, Over $100M In Ad Revenue...

"The Apprentice" Losing Its Magic... Lost 41% Of Viewers, Over $100M In Ad Revenue...
Ad Age
|

Donald Trump's "The Apprentice" is showing serious signs of exhaustion. Ratings and ad dollars are on the decline at the NBC/Mark Burnett franchise, and media buyers grumble that its heavy reliance on branded entertainment tie-ins threatens to turn the show into an infomercial.

Last season?
Some wonder whether the fall season will be the last for a show that was a hit when it made its debut in January 2004. Mr. Burnett's contract with NBC for "The Apprentice" expires this fall, and Mr. Trump is committed only through the end of the sixth season, which begins shooting in Los Angeles in June.

Read the whole story here.

Our 2024 Coverage Needs You

As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.

Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.

to keep our news free for all.

Support HuffPost
Suggest a correction
|
Submit a tip