Fast fashion, its antithesis, has had the clothing industry in its thrall for much of this decade, with customers seduced by cheap versions of styles that had graced the catwalks of Milan and Paris weeks previously. But with disposable incomes on the wane, even clothes at disposable prices are losing their appeal; the new must-haves are 'made to last' or, better still, 'made in Britain.'
Internet fashion retailer Adili is at the forefront of the 'slow fashion' movement. In fashion-speak, it sells products that are 'trans-seasonal' and made to be kept, with all materials organic, recycled or fair trade.
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