The Disturbing Trend I Noticed When My Breastfeeding Story Went Viral

I am truly afraid of what it means for our society that adult women find it acceptable to insult and belittle other women for breastfeeding in public -- basically for having breasts and using them as nature intended.
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You may have seen my photo on your Facebook newsfeed recently. In case you missed the story attached to it, here's the five-second version: I went to Starbucks with my 5-month-old to grab a coffee. He started to fuss, I sat down to nurse him to calm him, and a middle-aged woman asked a teenage barista to get me to stop breastfeeding, loudly calling it "disgusting." He took care of it -- by offering me a free refill, a voucher and an apology for the unpleasant experience as the complainer fled the scene. Yes, I'm the woman who shared this positive breastfeeding story with my local parenting group. It went viral in 24 hours.

At first I was excited that there was such an overwhelmingly positive response to my story. Friends told me that it popped up on their newsfeeds all over the world, usually with a caption like "Awesome!", "Go, Barista!", "Good job Mama!" or "Someone raised that kid right!" How lovely, I thought, especially since, as a midwife (when I'm not on maternity leave), I work hard to ensure my clients who choose to breastfeed have the best chance to successfully do so. Then I made the mistake of looking at some of the reader comments. The vast majority were positive, but there was a much darker side as well.

That side ranged from the absurdly uninformed ("Neanderthals breastfed in public, we should evolve up not down!") to the sickeningly misogynistic ("Yeah, I'd stare at those titties if they were flapping around in Starbucks") to the needlessly crass ("I don't pull my pants down and piss in public, why should you whip out your tits and breastfeed? Attention seeking b*tch"), with a whole lot of "Why don't women cover up when they're breastfeeding?" in between. It took me a few hours to sort through my feelings about all of this, but now that I have, I wanted to share some of my thoughts with you.

What shocked me most in all of this is how many of these negative voices came from women. From the original complaining customer to those posting their comments online, I am truly afraid of what it means for our society that adult women find it acceptable to insult and belittle other women for breastfeeding in public -- basically for having breasts and using them as nature intended. On the topic of breastfeeding, the science is clear: Healthy for babies, healthy for mothers. Natural. Nutritious. Nurturing. The best way to encourage breastfeeding is for a generation of children to grow up actually seeing mothers nurse. If women put up barriers to this, how will this normalizing ever happen? But even more than missing out on the potential health and bonding benefits of breastfeeding, here's what worries me: many of these women are mothers already or will be one day. What are their kids going to learn from them posting these vitriolic anti-boob comments? That cyberbullying is OK? That disapproving of a woman for being a woman is fair game for online mockery? That feeling uncomfortable with public breastfeeding means it's open season for digital abuse? Those comments are circling around the globe right now, just like the original story did, and they will leave their footprint online for years, even decades to come, even for their own kids to look up years later. If women are jumping on the hate-fest over something that is so very much a women's issue, how on earth can we expect to raise a generation of kind, gentle, thoughtful and inclusive boys and girls?

For me, more insidious than the outright written abuse was the barrage of comments saying that a woman should cover up when she's breastfeeding. Or go to her car or the bathroom -- or not leave her house -- if she thinks her child will get hungry. Part of me wanted to answer these with some snappy comebacks: Cover up, you say? It's 39 degrees C (102 F) here in Ottawa today; I am not going to suffocate my child to save you from the potential glimpse of side-boob. Go to my car? Oh, you mean my portable oven? Did I mention 39 degrees? Breastfeed in the bathroom? Gross. Stay home? Wow, now who's evolving down? You're telling all nursing mothers that we shouldn't leave the house in case our babies get hungry. Let me just hang out barefoot in the kitchen until my husband comes home from work to get me pregnant again.

These comments made me angry. Not just because they treat a nursing breast like a sexual object (which is by itself pretty disturbing when you are likening feeding an infant to what's going on in your pants), but because they suggest that women should hide themselves away during certain periods (pun intended) of their lives. What you're saying when you tell a woman to cover up is that her body offends you. This to me isn't so far removed from sending women to the Red Tent (and I don't mean the store in Toronto) when they're menstruating. The vast majority of these comments came from women. Other women, with the same hardware I have and who are or may one day become mothers. Are you so upset by the thought of your own body that you can't even contemplate seeing a small part of another woman's? If you have a daughter, is that how you want her to feel about her body? That it is only fit for public appearance provided it is doing nothing distinctly female? If you have a son, is that how you want him to think about women, about their bodies, about motherhood? As so dangerously sexualized that they must be feared and derided, even deliberately hidden from the world? As parents, you have the greatest influence over your kids and what kind of people and parents they will become. You are writing a blueprint for the next generation. Please think about the message you send before you suggest that women, en masse, should hide themselves away for fear of being seen for exactly what they are.

For the record, here is what I looked like on the day I nursed my son in Starbucks, and how I look every time I nurse my son. It is natural and absolutely non-sexual and it's also a legally protected right. I have nothing to hide. Neither do you.

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11 Breastfeeding Tips From Experts
Get To Class(01 of11)
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Dr. Ann Borders, an OB-GYN who works with NorthShore University HealthSystem, recommends that her patients and their partners go to a breastfeeding class before Baby is born. In class, they don't just focus on why breastfeeding matters, but what you can actually expect in those daunting first few days. And Borders doesn't just recommend this for newbie families, but also moms who may have tried breastfeeding before and found it difficult."You're not going to know everything from taking the class, but it gives you a groundwork that you can build on at the hospital once you have the nurses helping you," Borders said.Most OB-GYNs will be able to give you a referral to a breastfeeding class nearby, but if for some reason yours doesn't have any suggestions, a quick online search should bring up options in your area. (credit:Gettystock)
Don't Leave Until You Get Help(02 of11)
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When you're in the hospital or birthing center, or while you've still got your midwife with you after a home birth, make sure you speak up and ask for help getting started."Every health care person should know the basic mechanics of breastfeeding," said Mary Ryngaert, a board certified lactation consultant with the University of Florida's Center for Breastfeeding and Newborns. "I joke that the person who empties the trash [in labor and delivery] should be able to help someone latch on."Even Borders, whose professional life and research centers around breastfeeding, said that when her first baby was born, she had to ask for guidance. Women should feel 100 percent empowered to ask their care provider to help them start breastfeeding within the first hour after a vaginal birth or two hours after a C-section if the circumstances allow for it, she said. Don't leave the hospital until you've gotten the help you need. (credit:Getty)
When In Doubt, Think Skin-To-Skin(03 of11)
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There's a reason why hospitals hoping to earn the coveted "baby friendly" designation for breastfeeding support stress the importance of skin-to-skin: It works. Research shows that essential contact helps relax both the mom and baby, stimulates feeding behaviors and triggers the release of certain hormones that spur breastfeeding. Experts say it's important to do it both early -- ideally right after birth -- and often."Keeping the baby skin-to-skin as much as possible in the early days after birth is very important," Ryngaert said. "If the mother is 'touched out,' then the partner can hold the baby skin-to-skin. It still helps the baby move instinctually to what [he or she] is supposed to do."If you're not in a "baby friendly" hospital with policies in place to promote skin-to-skin, don't be discouraged. Tell your doctors and nurses that it's important to you, Borders said. As long as your baby is stable, there's no reason why they shouldn't let you hold him or her close. (credit:Getty)
Be Prepared For Engorgement(04 of11)
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Engorgement, or a feeling of heavy fullness in the breasts that can be very painful, is common several days after delivery, but Borders said a lot of women don't know to expect it because no one talks to them about it. Having a game plan in place can help curb the pain and keep women from throwing in the towel when they're sore and freaked out.She suggests an over-the-counter pain medication, like Motrin, and ice. Two bags of frozen peas can also work, Borders said, and -- bonus! -- they tend to fit nicely into nursing bras. Some women may also want to take a hot shower to express some of their milk. (credit:Getty)
Lean Back And Put Your Feet Up!(05 of11)
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Susan Burger, president of the New York Lactation Consultant Association, finds few things as irksome as telling women that they need to try specific holds. Moms hear those tips and get "all twisted up with finding the perfect position," she said.What matters most in her book is that breastfeeding mothers get comfortable, which often means leaning back a bit and putting their feet up. "If she's comfortable, it's so much easier to get the baby into a comfortable position," Burger explained. This is one area where partners can really step in, looking at moms to spot any ways in which they might be uncomfortable, then helping by giving them a pillow, a shoulder rub ... whatever. (credit:Getty)
Ask Your Partner To Sit With You(06 of11)
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Your partner, or your mom or friend can also help by agreeing to sit with you while you breastfeed. Why? Since moms are often extremely relaxed and drowsy while they're breast-feeding, your partner can agree to be on "alert" -- maybe quietly reading a book or checking e-mails -- while you get some sleep. "Invite her to take a cat nap while breast-feeding," Ryngaert said. It may sound like a simple trick, but Ryngaert said it's such an easy, often-overlooked way for women to fully relax while breast-feeding, which only increases bonding and enjoyment, and also, possibly, catch up on some much-needed sleep. (credit:Getty)
Tilt Back, Open Wide(07 of11)
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Drop your mouth down to your chest, then open your mouth. A bit tricky, no? Now tilt your head back slightly and open it again. See how much easier that is? Burger said that one of the biggest ways to help babies drink is to make sure their heads are tilted back a bit. You can help support them in that position by putting a forearm under the baby's neck, or even a rolled-up receiving blanket."There are a lot of different ways to achieve it," she said. (credit:Getty)
Think Close, Close, Close(08 of11)
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While experts may not poo-poo specific holds, at least ones a professional hasn't personally recommended for you and your baby, they do offer broader positioning advice: "I like to see the baby and mother have almost no space between them," Ryngaert said."You're not just putting your breast in their mouth, you're really bringing your bodies together," she said. That helps babies bring a big, wide open mouth to the breast, giving them the deep attachment that they need. If you're not sure what that means, a good first place to look is the internet: There are videos online that demonstrate the concept, Ryngaert said, and places like La Leche League have helpful illustrations as well. (credit:Getty)
Pump In Short, Frequent Bursts(09 of11)
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Burger said that one of the mistakes women can make is to focus too much on duration and not enough on the frequency of pumping. Often they're too hard on themselves, sitting there for long stretches and pumping away in an attempt to produce more milk, when really, they'd be better served by just a few minutes here and there throughout the day.Burger likened it to training for a marathon: "You wouldn't just go out and run 13 miles," she said. "If you're just starting out, you'd try a mile or two and do that three or four times a week. That's a much better approach." In the same vein, if you can work it into your schedule, frequent, brief bouts of pumping help build milk supply better than sitting there, rather helplessly, and pumping for one long stretch. (credit:Getty)
Don't Just Deal With Sore Nipples(10 of11)
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Borders said that women shouldn't just write off sore nipples -- which can sometimes become so bad they don't want to breast-feed at all. She recommends something called Newman's all-purpose ointment, which your pharmacist can mix for you. For women who don't have thrush (a generally harmless yeast infection) La Leche League also recommends applying freshly expressed breast milk to your nipples, which can help them heal. The bottom line? If your nipples hurt, don't just accept it. Talk to your doctor about what might be causing it and what you can do. (credit:Getty)
Know When To Call(11 of11)
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"Make sure you leave the hospital with the number for someone you can call with questions," Borders said. Many pediatricians offices now have lactation consultants on staff, which makes it easier for women to find someone who can offer guidance when you're they're in for one of those many new baby visits that happen after birth.In many cases, lactation consultants are covered by insurance, Ryngaert said, but places like La Leche League also have a call system where you can speak to someone for free. Many nurses and pediatricians are also board certified lactation consultants, which can help with insurance coverage. Women shouldn't feel pressure to figure everything out in the first week, Ryngaert said. "If a baby needs to go on formula for a time while the mother's milk supply is being established, that doesn't mean the baby's not going to be breastfed," she added. "I've seen babies that didn't latch on until eight weeks."But new moms should never, ever hesitate to ask for help."If a mother is having more than a little tenderness, she should not just tough it out. She should get some help" Burger said. "And if that person says, 'Oh, it's normal, suck it up,' that's not a good person to get help from, and they should see someone else." (credit:Getty)

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