On Wednesday, the Walt Disney Co. plans to unveil its plan to delve into the residential real estate market for the first time in a decade with pricey vacation-home developments in Walt Disney World Orlando, according to the Wall Street Journal.
Disney will offer homes priced between $1.5 million and $8 million--all this in a state where the foreclosure rate sits amongst the highest in the nation. Home values have dropped between 50% and 60% in Orlando, making Disney's home prices near the top end of the market.
It's a risky endeavor--made even riskier in the hope that families with up to $8 million to spend will want to spend it on a home in a theme park. Just saying.
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