'Once Upon A Time In Wonderland' Promo Goes Hilariously Wrong (VIDEO) | HuffPost

'Once Upon A Time' Spinoff Promo Goes Hilariously Wrong

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Sometimes, TV promos go wrong. Hilariously wrong.

Such was the case Sunday night during an episode of ABC's "Once Upon A Time," which is getting ready to launch its "Alice in Wonderland"-themed spinoff, "Once Upon A Time In Wonderland."

As Ginnifer Goodwin uttered the line, "You're searching for something powerful enough to vanquish the queen," an animated White Rabbit appeared on screen, and drew an unfortunately-placed "rabbit hole" around her crotch.

Watch for yourself below:

Goodwin had fun with the gaffe on Twitter.

Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover! And I'm not viral. http://t.co/4r7rHUsehQ
— Ginnifer Goodwin (@ginnygoodwin) October 7, 2013

The "OUAT" creators joked with EW about the situation. “We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion,” Adam Horowitz said.

h/t: Gawker. Video via Instagram user russfrushtick.

"Once Upon a Time" airs Sundays, 8 p.m. ET on ABC. "Once Upon a Time In Wonderland" premieres Thursday, 8 p.m. ET on ABC.

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Before You Go

Once Upon a Time

Heart of the Truest Believer(01 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(02 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(03 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(04 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(05 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(06 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(07 of42)

Episode 301 (credit:ABC)

Heart of the Truest Believer(08 of42)

Episode 301 (credit:ABC)

And Straight On 'Til Morning(09 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(10 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(11 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(12 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(13 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(14 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(15 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(16 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(17 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(18 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(19 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(20 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(21 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(22 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(23 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(24 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(25 of42)

Season 2 finale. (credit:ABC)

And Straight On 'Til Morning(26 of42)

Season 2 finale. (credit:ABC)

Broken(27 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(28 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(29 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(30 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(31 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(32 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(33 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(34 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(35 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(36 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(37 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(38 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(39 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(40 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(41 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

Broken(42 of42)

"In the premiere episode, "Broken," reality and myth begin to merge as the fairytale characters awaken from Evil Queen Regina's broken curse and remember who they were. But to their dismay, they aren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - in an effort to gain the upper hand in his power struggle with Regina, has introduced magic into the town. In fairytales magic has its place, but in our world it can have unfathomable consequences. Meanwhile, back in the fairytale land, Prince Phillip awakens his sleeping beauty, Aurora (Sarah Bolger, "The Tudors"), but discovers that he and his traveling companion, Mulan (Jamie Chung, "Sucker Punch," "The Hangover Part II"), will soon have to face a deadly foe, on the Season Premiere of "Once Upon a Time," SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET) on the ABC Television Network." (credit:ABC)

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