Star Trek Into Darkness, Paramount's first big summer release, premiered at the Dolby Theatre (home of the Academy Awards earlier this year, for an idea of the scale) in Hollywood last week. Director J.J. Abrams and stars Chris Pine, Zachary Quinto, Zoe Saldana and Leonard Nimoy hit the silver carpet (one of the largest ever) on Hollywood Boulevard for the screening of the highly-anticipated sequel.
Publicity for the film took on a different tone with campaigns that included screenings in multiple markets (New York, Los Angeles and Atlanta) hosted by popular bloggers, television personalities and Into Darkness cast members like Zoe Saldana.
Chris Pine, who plays Captain Kirk, wore a well-tailored blue Ralph Lauren suit and brought his dad as a date. His choice of escort will no doubt spur either sentimental "awws" from female fans or the inevitable question, "wonder who he's dating?" from the curious. Pine's fashion choices thus far, make no mistake he cleans up well, have likely placed him in the running for "best dressed man of the year." But you be the judge.
Zoe Saldana wore a muted tan dress by Rodarte, giving a nod to the 1920's. No doubt the fashion police will be weighing in on this one, so it doesn't beg comment, though the actress' recent remarks about possibly dating a woman, after breaking up with Bradley Cooper, are garnering a different type of attention.
Rounding out the carpet were appearances by Leonard Nimoy, whose appearance on screen garnered perhaps the longest applause from the audience of critics, journalists and insiders. Zachary Quinto in a Dior Homme look, Karl Urban in a charcoal suit with a white dress shirt, Bruce Greenwood, John Cho, J.J. Abrams and Alice Eve (who plays Carol) in a black and gold Zuhair Murad number.
Sadly, one of the most compelling characters, in my not-so-humble opinion, to grace the screen, Benedict Cumberbatch, the British Sherlock star who plays the film's mysterious villain, was nowhere in sight, though the men of the film largely were.
Star Trek Into Darkness is in theaters now and thus far ranks as one of my faves for the big budget blockbusters of summer. Check out the premiere coverage below and enjoy!
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