30 Genius Beauty Products That You Need To Try

Promising review: "This stuff is incredible. I have suffered from minor acne for almost two years and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving onto K beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable but it was gotten tremendously better thanks to this product and this product alone." — Marc

Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough-looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." — Ellie

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." — Megan Kopicko

Promising review: "I can’t think of a time I was more satisfied with a beauty product. I’m a frequent e.l.f. buyer because their products are so cheap and they’re usually pretty decent quality but this product went above and beyond my highest expectations. I put this primer on and I literally watched my pores disappear! The only downside is it’s a little greasy but for $8 it’s completely worth it! I’ll be dumping my $35 Smashbox primer for this ASAP!" — Chandler

Available in eight shades.

Promising review: "I really love this product!! I don’t like makeup, but with Glossier I really like the natural, fresh look it gives! Cloud Paint is exactly as advertised. But do really use only a very tiny dot for both cheeks, otherwise you’ll look like a clown. Once you’ve figured the right amount and how to apply it, it looks very nice and natural. I am not going back to my usual blush from the pharmacy!" — Marie-Annick

Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." — LuckLocust

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. Not only is it affordable, but it's also washable, which helps you save money and be less wasteful. It felt like the holy grail had been delivered to my front doorstep. After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." — Kelsey B.

Promising review: "These are hands down the best pimple patches I’ve ever used. Why? Because they actually work. IMO they work best on whiteheads, drawing out the pus and preventing me from picking. Once all the fluids are drained (yum!), I plop a patch on what was once home to a very angry whitehead and replace it twice a day (once in the morning and once at night). In my experience, that has been the best treatment for preventing really noticeable hyperpigmentation and acne scarring, which my skin is really prone to after breakouts." –– Melanie Aman, Buzzfeed

Promising review: "I have been experiencing terrible cystic acne. I also am a stress picker. I decided to get these as a last resort to avoid any more acne scars and it was the best purchase I have ever made. I put these on some really painful zits before bed and when I woke up they were gone! They literally suck all of the grossness out of my zits. I don’t want to say it was like magic but it was pretty much magic." — Demetria Olsen

Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was give to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin huge and getting bigger day by day it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" — Amazon customer

Promising review: "I've been using this on a scar on my chest for the past few weeks (trying to make it less noticeable before my wedding in September!), and it's slowly but surely fading away. I apply it at night, but reviewers recommend apply it in the morning as well for best effectiveness, so I'll start doing that too. It smells really nice and it doesn't feel as oily on your skin as you might think." –– Ciera Velarde, Buzzfeed

Promising review: "I was skeptical of how amazing the reviews are, but this stuff is pure gold. I use it on stretch marks on my legs and in just a week they went from bright angry red to purple. I use it twice a day if I remember, and it's amazing. I also rub it on my face after I wash my face. It has made my acne on my cheeks go WAY down, and is removing the scars. I have amazing skin now. I use this stuff EVERY day, and I've barely even put a dent in it. This size is amazing, and for the price — holy cow. I seriously never leave reviews, but seriously this stuff is pure magic. I tried vitamin C serum, rosehip, witch hazel, etc. and this is the only thing that has worked for me. Good luck!!" — Jessamyne Campbell

Promising review: "I bought it because a dermatologist on TikTok recommended it for keratosis pilaris (or strawberry skin) on the upper arms and legs. I have been using it with the matching SA lotion and I have noticed a big different in my KP. I am only halfway through the bottle (and lotion) and I love it so far. Will definitely be buying again and again." — Janine C.

The brush has special vents that allow air to flow so hair dries faster. Plus, it's quicker than using a dryer and then a flat iron or curling iron, which equals less heat damage.

Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." — Sydney

Promising review: "I am a lifelong curvy lady whose thighs have rubbed together since the beginning of time, probably, so I’m no stranger to chafing. This morning I applied the balm to my inner thighs under a sundress and spent a day walking around in the heat and sunshine; it was hot, and I was sweating, but miraculously, my thighs felt fine! I applied the balm at around 11:30 a.m. and as I write my review it’s almost 7:30 p.m. but my legs are going strong. Other parts of me have definitely reacted to being out and about but not my thighs — without this stuff, they would be pink and tender, but they feel soft and happy. I am absolutely impressed. Long story short, this stuff absolutely worked for me; I plan to buy a larger size when this smaller one runs out. Don’t be a doubter like I was!" — Gina

Promising review: "I had neglected my feet for a long time and they were so cracked and rough. I was worried a peel would not work. I originally wanted to order this one, but didn't know if it was worth the cost. So I first tried a $5 one from Walmart and that was a waste of time. Nothing happened. So I finally decided to spend the money on these and IT WORKED well beyond what I expected!!! Don't go with any other brand. These are great! I went from coarse, sandpaper heels to brand new soft sensitive skin. I am amazed. I haven't even finished the peeling process and I'm already writing this review. The skin on the balls of my feet and around my toes is still all peeling off. It's great." — Kristen Hummel

Promising review: "This product is amazing. I've always had acrylic or dipped nails because my real nails have always been brittle and always break and peel. I decided to give my nails a break and wanted to try and grow them out. I can't even believe the outcome! They are stronger than ever and growing! I really wish I had taken a before pic to show the difference!" — JOE D.

Promising review: "I love it ! Leaves my hair soft and curly. Great for 4B coily hair. Moisturized and smells amazing all day. I save money and use a cheaper conditioner by splurging on this leave-in." — Vannessa Eve

Promising review: "I was hesitant to try a new teeth-whitening product after using harsh whitening strips that caused pain and lingering sensitivity. But, as a coffee and red wine drinker, I wanted to find a solution. This teeth whitening pen is terrific. Easy to use, works well and does not have the downside of either the strips or the $450 option at the dentist. I also really love this product since whitening my front teeth is the objective. It is a great value as I anticipate the two pens that are included will last one year. I will definitely buy this again and am very happy to recommend it." — Rebecca Shehee

Available in 18 shades.

Promising review: "I am a 30-year-old female. I have extremely dark under eye circles. Honestly that is the only reason I wear make up — to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estee Lauder (assorted kinds), IT Cosmetics Bye Bye under eye, Clinique, Laura Mercier, Mac, and Bobbi Brown. I usually spend anywhere from $25–30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time I set with a damp makeup sponge and powder (accentuating my under eye fine lines). This little gem is great. I use this concealer every day instead of all my high end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag." — Brittney

Promising review: "This is a Hail Mary! This is hands down the best product ever!!!! I have been using this product on my clients and it has made my job so much easier and less time consuming." — Diamante Valentine

Available in 19 colors.

Promising review: "Product was great. Lasted all day through eating, drinking and a dip in the ocean, which we know is sea salt. It doesn't take much and it isn't drying to your lips." — Latoya Renae

Available in four styles.

Promising review: "I bought this for me since I’m not very good at cat-eye eyeliner looks and I love them. This was a hit and so easy to use! The pigment is amazing and lasted all night without smudging or fading. I had to use makeup remover oil to remove it. Now since I have two teen daughters this didn’t stay in my makeup case for long; my daughter uses it and I gave her mine and will be picking up another one for me soon. Happy I tried it and will continue to purchase it again." — Amber Barcelona

Promising review: "Can you give more than 5 stars? If there was a way, this is one of those products that deserves it!! The scent is AMAZING, and the cream is so moisturizing. My dry skin is so healthy now!!" — Noni2010

Promising review: "This stuff is absolutely incredible. In January of 2017 I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted and you'll see how happy I am with my progress (after photo on the right taken June 2017.) I've used this peel once a week and have had incredible results. Previously I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months I achieved better results than I got at a dermatologist's office." — Meredith

Promising review: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.

Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do).

I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 5 mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair." –– Melanie Aman, Buzzfeed

Available in four shades.

Promising review: "I'm so glad someone came up with an affordable product for people like me that have a very thin line for eyebrows due to YEARS of pulling them out. In my childhood years I had (what I thought) was 'thick' full eyebrows. I spent years pulling them out to have a thin brow (wish I still had them). Now that I'm older (I'm 53), they stopped growing back where I NEEDED them to grow and only grew where I don't want to grow. I can't afford microblade so this product adds a brow to where I have NONE and darkens the fine line I have. I do have to leave it on twice as long as it's recommended. I just wash my face around my brow area and it will last for at least 48 hrs (some times longer) for me. I'm sure it does better for someone that actually has brows and just needs areas to be darker and fuller. I love it." — Robin Thomas

Promising review: "I use a loofah everyday, so I just bought this to use once a week, not thinking it would do much if anything. Man, was I wrong!!! I read reviews, viewed pictures, and watched the videos. I assumed they all used tanning products or spray tans, because the skin in the tub was brown/black. OMG, mine was too!!! I haven't tanned in 15 or so years. It was gross. On the bright side, my skin really does feel great. Just get it, seriously..." — Kim McMahon

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." — Z

Available in 30 shades.

Promising review: "I have to do my makeup most mornings with one hand while holding my baby on my hip with the other. Bought this because using an eyeshadow brush and palette became out of the question. I bought this in Stone because I didn't want any glitter or shimmer and it is PERFECT. You can layer it for more intense color or just do one light swipe for a hint of shadow. Stays all day, doesn't crease or smear, even in the blistering 100+ Texas heat. Love this stuff. Worth it all day." — Millennial Mama

Available in 12 shades.

Promising review: "This is amazing on mature skin and I’m genuinely surprised the brand don’t make more of that fact in their marketing. The tint is so lightweight that it doesn’t sit in pores or emphasize fine lines, so if you have any texture to your skin it’s an absolute godsend. It also has more coverage than the videos might suggest, and I think that’s perhaps because they have for the most part used such young models — essentially their skin is so flawless that you can’t see any difference in the before and after, which fools you into thinking the product must be completely sheer — it isn’t. I love the natural slightly glowy finish which doesn’t have the aging affect of many of the current illuminating products; it’s just brilliant. BTW, I’m 53, but reckon this takes 5–10 years off." — RM

Promising review: "This is great. I have been searching for the right physical sun screen for Asian skin for a long time. This provides the perfect amount of tint and gives enough sun protection that last all day. Goes on very easy and smooth. Stains on light colored shirts a bit, but I am willing to take that as a trade off. Great stuff." — Kenji