Behind The Baby-Friendly Hospital Practice That Not All Moms Love

The debate over whether to send newborns to the nursery is heating up.
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Hospitals are moving away from well-baby nurseries as the standard of care.

For years, newborn babies were whisked off to hospital nurseries soon after birth, and they remained for much of their stay. Nurses shuttled infants back and forth, taking them away from their mothers’ rooms to be weighed or evaluated while moms, the thinking went, rested. New mothers and babies spent much of their first few nights “together” largely, well, apart. 

But since the late 1990s, 24/7 nursery care has begun to fall out of favor in maternity wards across the United States, thanks in large part to the Baby-Friendly Hospital Initiative, a global collaboration between the World Health Organization and UNICEF. (In the U.S., it is run by Baby-Friendly USA, Inc.) The initiative aims to improve breastfeeding rates while encouraging mother-infant bonding. To earn the designation, hospitals and birth centers must subscribe to the practice of “rooming-in,” that is, keeping mothers and babies together around the clock. But while hospitals say the practice is beneficial, media coverage has been largely critical, warning that hospitals are robbing weary new mothers ― women who have just done the grueling work of birthing a human being ― of their only opportunity to get some rest. 

So who is rooming-in really good for?

Just over 350 hospitals and birthing centers across the United States have achieved the Baby-Friendly designation, though the number in states varies considerably. (California has roughly 80; whereas some states, like Arkansas, have one.) Facilities must follow 10 steps, like ensuring that mothers initiate breastfeeding within an hour of giving birth and have immediate skin-to-skin. Step 7, the rooming-in requirement, specifies that hospitals should have at least 80 percent of healthy moms and babies rooming-in 24 hours a day, regardless of whether they intend to breast or formula feed. If a mother asks for her baby to go to the nursery, hospital staff are to explore the reasons behind her request, and to inform her of the advantages of rooming-in. 

And one of those advantages is simply that more time together equals more chances to breastfeed, says Trish MacEnroe, executive director of Baby-Friendly USA. “It’s about mom learning to care for that baby, and what that baby’s cues are,” she told The Huffington Post. “[Rooming-in] is about breastfeeding, it’s about bonding and it’s about learning what a baby’s needs are. It’s not about hospitals abandoning babies and mothers.”

Yet stories covering rooming-in have tied the practice to the demise of traditional well-baby nurseries. “Women seeking a few hours of rest after hours of labor or a caesarean section often are surprised to learn that Massachusetts hospitals are increasingly restricting nursery access or, in some states, have closed the nurseries altogether,” said a story in the Boston Globe piece last winter. A Today Parents said many hospitals are doing away with nurseries. 

But MacEnroe insists the guidelines do not call for hospitals to close their nurseries. For some perspective: The CDC reports that rooming-in is the norm in less than half of all maternity hospitals in the U.S. And less than 18 percent of births in this country take place in Baby-Friendly designated facilities.

“What hospitals are finding is that the majority of moms are liking rooming-in when they're prepared for it beforehand."”

- Trish MacEnroe, Baby-Friendly USA

“The way it has been characterized is not accurate, in my opinion,” said MacEnroe. “Here’s what’s happening: There needs to be a place [for hospitals] to care for a baby if there is mother-baby separation. So, of course we expect there’s a place for the baby to be safely and properly cared for. But what hospitals are finding is that the majority of moms are liking rooming in when they’re prepared for it beforehand.”

Boston Medical Center, one of the hospitals highlighted in the Boston Globe piece, has been Baby-Friendly since the late 1990s, and recently received a waiver from the State Department of Health to reduce the number of cribs in its well-baby nursery. Barbara Philipp, MD, medical director of Boston Medical Center’s Well Baby Unit, said that the reduction isn’t about cutting women’s options; it’s about getting away from what she described as the old “paternalistic” model where women were made to feel like nurses and doctors knew more about their babies than them.

“"Even just having a little bit of rest ― where you can rest knowing your baby is being watched ― can make a world of difference."”

- Katie Clark, Clarks Condensed

The primary knock against rooming-in is that it means women can’t get the sleep they desperately need without hovering over their newborn’s bassinet to watch every breath. Proponents of rooming-in point to research suggesting that moms and babies do not sleep better when they’re apart, but many moms who’ve actually lived through it are skeptical. 

“I think the physical break is important. It may not be a full night’s sleep, but I think even just having a little bit of rest ― where you can rest knowing your baby is being watched ― can make a world of difference,” said Katie Clark, a mother of two and a blogger who has written about her decision to send her child to the nursery. 

“The first night with my second son Oliver, I was exhausted beyond description,” she said. “I was worried about asking them to take him ... [and then] I was so grateful that the nurse could tell I needed rest ― even if it was just a few hours uninterrupted ― to recoup a little bit.”

In an op-ed for Forbes, mother of two Kavin Senapathy wrote about her experience delivering babies in Baby-Friendly hospitals. With her first, she spent the night “hopping in and out of bed” to comfort her crying baby, “all while cringing at the stinging of stitches” ― an experience she describes as “excruciating.” She insisted her second be taken to the nursery so she could recover, but was told “in no uncertain terms that had this been my first baby, I would not have been allowed to use the nursery because otherwise how would I learn to care for my child?”

But Philipp argued that Baby-Friendly hospitals recognize that it rooming-in is not an all-or-nothing proposition.

“Let’s say a mom says, ‘You know what? I’ve had it. I really, really need some rest. In that case, [staff] would talk about it with her, they’d note it in her chart... and then they’d honor her choice,” Philipp said. 

The ideal, then, may simply be for the two to co-exist: For hospitals to continue moving toward a model of keeping healthy moms and babies together as much as possible, while at the same time empowering mothers to ask for a break if they’re exhausted, sore or just need a few moments to recover.

That way, everyone can get what they need.  

Before You Go

Breastfeeding Moments In Hollywood
Alyssa Milano(01 of36)
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Milano made headlines in fall 2014 when she posted two different photos of herself breastfeeding her daughter Elizabella. This past April, she tweeted about an incident at a London airport when she was not permitted to bring her pumped breast milk through security. (credit:Alyssa Milano/Facebook)
Jessica Alba(02 of36)
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In a July 2015 interview with Yahoo Parenting, the actress explained that her company Honest Co. supports both breastfeeding and formula feeding parents. “The overall community online was either one or the other. And a lot of my friends did both," Alba said. "So I wanted to develop a real dialogue, and create a line that’s for everyone. So whether you want to breastfeed, or whether you want to supplement feed, we’re going to give you the best in both areas.”

In her book, The Honest Life, she shared her personal breastfeeding journey, writing, “I breastfed as long as I could, but not as long as I wanted. I had to get back to work, and I wasn’t able to keep it going.”

(credit:Getty)
Blake Lively(03 of36)
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Lively posted an Instagram photo of herself nursing her daughter James, along with the caption: “The PERKS of breastfeeding. #YesThatsRiceInMyHair #BlondevsBronde #BrondeJamesBronde.” (credit:Blake Lively/Instagram)
Nicole Trunfio(04 of36)
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After model Nicole Trunfio brought her newborn baby son to for her Elle Australia photo shoot, a picture of her breastfeeding him landed on the cover. She later posted a candid nursing photo on Instagram. (credit:Elle)
Doutzen Kroes(05 of36)
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Dutch model Doutzen Kroes appeared on the March 2015 cover of Vogue Netherlands with her kids, who also appeared in a photo shoot for the magazine. Posing in a bed with her husband DJ Sunnery James and 4-year-old son Phyllon, Kroes breastfed her 5-month-old daughter Myllena in one shot.

(credit:Vogue Netherlands)
Mila Kunis(06 of36)
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"Breastfeeding is like working out," Kunis said during an appearance on "Jimmy Kimmel Live."Speaking with E! Online, she talked about how motherhood and breastfeeding has changed her body. "Let me tell you, having a baby and breastfeeding -- nothing fits in these dresses anymore," she said, cupping her breasts. (credit:Getty)
Molly Sims(07 of36)
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Supermodel Molly Sims opened up about her struggles with breastfeeding her first child in an interview with Fit Pregnancy for her February/March cover issue. “When Brooks was born, my milk never came in, and I tried to breastfeed for three months,” she said. “I felt awful and ashamed." "I wanted to breastfeed because it’s so good for the baby, so I worked with a lactation specialist," Sims continued. "After three months, she said, ‘You’re done. You don’t have any milk.’ I’ll try breastfeeding again, but if it doesn’t work, I won’t push it.” (credit:Fit Pregnancy)
Olivia Wilde(08 of36)
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In the September 2014 issue of Glamour, Olivia Wilde talked about her experience breastfeeding her 4-month-old son Otis. Accompanying the interview was a stunning image of her nursing him. (credit:Glamour)
Gwen Stefani(09 of36)
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Stefani was still breastfeeding son, Kingston, when she went on tour in 2007. She told The Guardian, "I don't know when I'm going to stop breastfeeding... I'll just keep going while I can -- like, he's getting his teeth so it is a little bit scary. He's bitten me a few times!"In 2014, she posted a beautiful Instagram photo of herself feeding her son Apollo in Switzerland. (credit:Gwen Stefani/Instagram)
Natalia Vodianova(10 of36)
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Natalia Vodianova, a Russian model notable for her work with Calvin Klein, debuted her son Maxim to the world with a stunning breastfeeding photo. (credit:Natalia Vodianova/Instagram)
Jaime King(11 of36)
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Jaime King posted a photo of herself nursing her son James on Instagram, along with this caption: "#JamesKnight is now 8 months old! These are the moments a mother lives for. Breastfeeding should not be taboo- and bottle feeding should not be judged- it's ALL fun for the whole family:)"When her second son was born in July, she shared another sweet breastfeeding photo on Instagram. (credit:Jaime King/Instagram)
Kristen Bell(12 of36)
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When Kristen Bell hosted the 2014 CMT Awards, she gave her Twitter followers a glimpse into her "new backstage beauty routine" -- a breast pump. (credit:Kristen Bell/Twitter)
Penelope Cruz(13 of36)
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In an interview with Allure, Penelope Cruz spoke openly about nursing her children. "I was breast-feeding my son 13 months, and I plan to do the same with my daughter. [Nursing] is addictive. It's hard when the day comes when you have to stop."She also pointed out one of the perks of breastfeeding. "I'm supposed to get extra calories because breastfeeding you burn, like, an extra 500 a day." (credit:Getty)
Gisele Bundchen(14 of36)
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In 2010, Bundchen declared there should be a "worldwide law" requiring new mothers to breastfeed for six months after they give birth. Many critics were unhappy with her statement, and she eventually clarified by writing on her blog: "My intention in making a comment about the importance of breastfeeding has nothing to do with the law. It comes from my passion and beliefs about children." In 2013, the model Instagrammed a "multitasking" photo of herself breastfeeding her daughter while having her hair, makeup and nails done.

(credit:Gisele Bundchen/Instagram)
Pink(15 of36)
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During an album photo shoot in 2012, Pink shared a photo of herself nursing baby Willow Sage on Instagram and Twitter. The next year, her husband Carey Hart posted an Instagram photo of his wife breastfeeding their daughter at a restaurant in Paris.And according to Baby Center, in a tweet about the famous TIME article on attachment parenting, the singer wrote, “It’s time we support what’s healthy (breastfeeding) instead of judge it.” (credit:Pink/Twitter)
Alanis Morissette (16 of36)
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The singer expressed her pro-attachement parenting beliefs in 2012 and said, "I breastfeed and I'll be breastfeeding until my son is finished and he weans," on "The Billy Bush Show." (credit:Getty)
Hilary Duff(17 of36)
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In 2012, Hilary Duff confirmed in an interview with Us Weekly that she chose to nurse her son Luca. "I'm breastfeeding now so that's a really wonderful experience -- challenging but wonderful."

(credit:Getty)
Selma Blair(18 of36)
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In an interview with People Magazine, actress Selma Blair spoke openly about breastfeeding her son Arthur in public. "We all have nipples," she said. "I don’t care who I offend; my baby wants to eat. If I can’t get a cover over me quick enough, so be it." (credit:Getty)
Alicia Silverstone(19 of36)
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Alicia Silverstone -- whose pre-mastication video thrust her baby-feeding philosophy into the public spotlight -- was once photographed breastfeeding Bear Blu while walking. (credit:Getty)
Beyonce (20 of36)
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Beyonce was spotted breastfeeding Blue Ivy in New York City while dining out with husband, Jay-Z in 2012. (credit:Getty)
Tori Spelling(21 of36)
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In November 2011, Spelling's husband, Dean McDermott tweeted a photo of his son, Liam, who was 4 at the time, which showed Spelling's breasts in the background."I am a mom, I was nursing my baby... [Dean] was so devasted about it that I couldn't be mad. I mean it was genuinely an accident," Spelling told CNN about the incident. (credit:Tori Spelling/Twitter)
Mayim Bialik(22 of36)
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Actress Mayim Bialik blogged on kveller.com in September 2011 about starting to wean her 3-year-old son Fred. The post included a highly publicized photo of Bialik breastfeeding Fred on the New York City subway. In her book, "Beyond The Sling," she wrote that he still nursed about five times a day at that age, and later told CNN "it is still a tremendous source of discipline, and of bonding, that occurs between a mother and a child." (credit:kveller.com)
Kourtney Kardashian(23 of36)
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Kourtney K. quit breastfeeding son Mason when he was 14-months-old. "I think I stopped early because my sisters were like 'OK, it's time, it's time,'" she said on the "Today" show. "I miss it, I loved it."

(credit:Getty)
Kendra Wilkinson(24 of36)
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Wilkinson once told Baby Zone an outrageous story about the first party she went to after giving birth to baby Hank:"I went to Eve nightclub in Vegas and my boobs started leaking. I couldn't do anything so I breastfed myself [laughs]. And it tasted sweet, too!" (credit:Getty)
Miranda Kerr(25 of36)
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Shortly after giving birth to her son Flynn, Kerr posted a photo on her blog that husband Orlando took of her nursing. A few months later, she shared a photo on Twitter of herself breastfeeding while on the job.

(credit:Miranda Kerr/Twitter)
Julie Bowen(26 of36)
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Back in 2010, "Modern Family" star Julie Bowen showed "Lopez Tonight" viewers a photo of the way she nursed her twin boys -- breastfeeding both babies at the same time."It's like two little liposuction machines on you," she said. "They suck the fat out of you. They call it the 'double football hold.' You hold one here, and here [gesturing to her breasts], like two footballs ... They're doing God's work right there, helping me return to my birth weight." (credit:Supergoatsack/Twitter)
Rebecca Romijn(27 of36)
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In 2009, Romijn told Extra!, "Breastfeeding is the very best diet I've been on. It's amazing." (credit:Getty)
Naomi Watts(28 of36)
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Watts told PEOPLE magazine in 2009 that breastfeeding was how she lost weight. "He's sucking it all out of me, it seems," she said. (credit:Getty)
Salma Hayek(29 of36)
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Salma Hayek breastfed a newborn baby boy whose mother had no milk in Africa in 2009. Hayek was weaning her own daughter Valentina at the time, but still had milk to donate.

(credit:YouTube)
Angelina Jolie(30 of36)
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The November 2008 cover of W magazinefeatured Jolie nursing.
Christina Aguilera(31 of36)
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Five weeks after giving birth to son Max, Aguilera went on The Ellen Show wearing a low cut, revealing dress that prompted the talk show host to ask, "Are you nursing?"

(credit:Getty)
Elisabeth Hasselbeck(32 of36)
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In 2008, Hasselback demonstrated how to use a breast pump on "The View" -- she was nursing her son Taylor at the time.

(credit:Getty)
Maggie Gyllenhaal(33 of36)
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Gyllenhaal was photographed by the paparazzi in 2007 nursing her daughter Ramona during a walk by the Hudson River.

(credit:Getty)
Jennifer Garner(34 of36)
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In the the April 2007 issue Garner told Allure Magazine: "All I ever heard was everyone bitch about [nursing] -- nobody ever said, 'You are not going to believe how emotional this is.' It's like, I'll say I'm going to stop, and then I'm in there, feeding her." (credit:Getty)
Kate Beckinsale(35 of36)
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Kate Beckinsale told Jay Leno in 2006 that she missed breastfeeding her daughter and that "she was very good at it." (credit:Getty)
Gwyneth Paltrow(36 of36)
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When Gwyneth Paltrow was nursing her second child in 2006, she told Harper's Bazaar, "I stay healthy by working out but not dieting, because I am a milk machine." (credit:Getty)

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