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Pandora Can Predict How You Vote Based On Your Favorite Stations

Like Bob Marley? Pandora Thinks You're A Democrat
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UNITED KINGDOM - JUNE 03: RAINBOW THEATRE Photo of Bob MARLEY, Bob Marley performing on stage (Photo by Vincent McEvoy/Redferns)

Listen to Bob Marley on Pandora recently? Then Pandora assumes you're a Democrat.

Using an algorithm influenced by election results and the musical preferences of individual users, Pandora will introduce a new advertising service next week that enables political organizations to target listeners based on its sense of their political leanings, The Wall Street Journal reports.

Mary J. Blige and Bob Marley listeners should expect to hear Democratic advertisements, while those who jam out to Yanni and Dolly Parton would be best targeted by Republican campaigns. Bruce Springsteen and Jay Z listeners could go either way.

Specific genres can also give insight into users' political leanings. Country, Gospel and New Age listeners lean toward Republicans, while fans of jazz, reggae, R&B and electronic music are more commonly found in counties favoring Democrats, the company said.

Jack Krawczyk, Pandora's director of product management, told The Wall Street Journal he believes Pandora's predictions are between 75 percent and 80 percent accurate. Y'all know there are plenty of Brad Paisley fans rootin' for Hillary in 2016.

For more on Pandora and political ads, head over to WSJ.com.

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Before You Go

Republican Hollywood
Jenna Jameson(01 of24)
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Porn star Jenna Jameson voiced her hope for a Romney election in early August. "I'm very looking forward to a Republican being back in office," Jameson told CBS News while sipping champagne in a VIP room at the Gold Club in San Francisco. "When you're rich, you want a Republican in office." (credit:AP)
Stacey Dash (02 of24)
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"Clueless" actress Stacey Dash announced via Twitter that she will be supporting Romney in the November election. "Vote for Romney. The only choice for your future," she posted on Oct. 7. (credit:Getty Images)
Kid Rock (03 of24)
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Kid Rock, whose real name is Robert Richie, is the man behind Romney's campaign theme song "Born Free." The Michigan rocker recently supported vice presidential candidate Paul Ryan at an event in his home state. "We take pride in people's success, we don't resent people for being successful in this country," Ryan said, referring to Kid Rock, ABC News reported. "Look at this creator right here - the fruit of his labor coming from his mind, his talents. He took his path to find his happiness, and he is realizing his dreams and he is paving his way. Only in America can you do this. That is what this country is all about." (credit:AP)
Donald Trump(04 of24)
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Donald Trump speaks at the Ritz-Carlton on August 26, 2012 in Sarasota, Florida. Trump accepted the Statesman of the Year Award at the Sarasota GOP dinner ahead of the Republican National Convention in Tampa. The real estate mogul endorsed Romney back in February: "Mitt is tough, he's smart, he's sharp and he's not going to allow bad things to continue to happen to this country we all love," Trump said. Telling Romney, "Go out and get `em. You can do it." (credit:Getty)
Clint Eastwood(05 of24)
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Actor Clint Eastwood bows after speaking to delegates during the Republican National Convention in Tampa, Fla., on Thursday, Aug. 30, 2012. During his speech, Eastwood said: "There are a lot of conservative people, a lot of moderate people, Republicans, Democrats, in Hollywood. It is just that the conservative people by the nature of the word itself play closer to the vest. They do not go around hot-dogging it." (credit:AP)
Jon Voight(06 of24)
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Actor Jon Voight attended the Republican National Convention in support of Mitt Romney. "I think because of Gov. Romney's great talents, his great compassion, his great gifts of leadership, he's going to win this election," he told The Daily Caller. "The people are going to become aware of these qualities." As for his daughter, Angelina Jolie, who is a champion of refugee rights and gay marriage, Voight said: "[She's] not so involved in politics, she's involved in refugees. She loves children of course and she's saved these three kids, she adopted these three lovely kids. She's a humanitarian." (credit:AP)
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Gene Simmons(08 of24)
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Trace Adkins(12 of24)
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Actress Shannen Doherty is a Republican. Of being a Republican in Hollywood, Complex magazine reports her as saying, "I realize that the majority of people in the entertainment business happen to be Democrats. I have no problem with that. And they should have no problem with the fact that I'm a Republican." (credit:Getty)
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Producer Jerry Bruckheimer(23 of24)
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John Elway(24 of24)
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